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Market Entry & Advisory

Navigate market challenges with the help of Prodensa's material experts.

EXPLORE
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Implement Site Strategy

Identifying the optimal site and production network strategy in Mexico.

EXPLORE
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Turnkey Operations Models

Leverage our 39+ years of experience and partner with us on your Mexico project.

EXPLORE
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What is IMMEX?
Become a Supplier
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Doing Business in Mexico
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Our 5-step methodology to launch or expand your
operations in Mexico, and thrive in a booming market.
Start Your Journey
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Mexico Site Selection for Manufacturers

Data-driven location strategy.

MANUFACTURING OPERATIONS

Site selection services for production and aftermarket manufacturing operations.

PROFESSIONAL SERVICES

Talent strategy decisions for technical, software and business operations in North America.

Why Site Selection in Mexico is a Strategic Business Decision

The Real Drivers of Manufacturing Success in Mexico Manufacturing success in Mexico is determined by more than geography. Workforce depth, industrial ecosystem maturity, infrastructure reliability, and state-level policy alignment all directly impact operational stability and scalability. The right location can accelerate ramp-up, reduce turnover risk, and strengthen supplier integration across North America.
Beyond Labor Cost: Total Operating Cost Modeling While labor cost remains important, it represents only one component of total cost of operation. Utilities, lease structure (NNN vs. gross), logistics distance, wage inflation, incentives, and compliance exposure all influence long-term margin performance. Strategic site selection requires modeling these variables together — not in isolation.
Trade Compliance, USMCA & Origin Strategy Impact Location directly affects tariff exposure, regional value content compliance, and supply chain traceability under USMCA. Border proximity, supplier base concentration, and customs infrastructure can materially influence origin qualification and audit risk. A well-validated site reduces trade volatility and protects market access.

Interactive Mexico Site Selector Tool

Get a Data-Based Site Recommendation in Minutes

Input your Operational Variables

 

Compare Cities based on Cost, Labor and Logistics

Validate with our Experienced Advisors

 

The Ultimate Site
Selection Guide

For Manufacturing in Mexico
DOWNLOAD FREE E-BOOK

Our Proprietary Site Selection Methodology

Selecting the optimal site is just as crucial to success as trade compliance and business case validation.

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SITE SELECTION

Scope and Methodology

ANALYTICS
Regional location analytics including supply chain, labor, clients and other business strategy criteria.
INCENTIVES
Navigation of economic development incentives, strategy for the approach and negotiation.
ONE-STOP-SHOP
Aligned with the industrial and corporate real estate strategy and constructibility analysis.
NETWORK
Cross-border footprint analysis for production networks, including supply chain optimization and resilience.
Cross-Border Capabilities
Comparing sites between regions is an important endeavor in today's dynamic trade environment.
Framing Session Define objectives and criteria, providing all important inputs to the model.
Data Analysis Data-driven city evaluation process with full North American comparison capabilities.
Expert Validation Adding nuance and boots-on-the-ground experience from our operational experts.
Site Identification Site comparison presentation, site negotiations and incentive approvals.
SOME CRITERIA

Site Selection Analysis

  • Layout, Land Use, and Zoning
  • Permits and Utility Setup
  • Environmental Impact
  • Connectivity, Visibility and Safety
  • Telecommunications, Infrastructure
  • Transportation and Logistics

 

  • Property Taxes, Price and Expenses
  • Landlord or Landowner Relationship
  • Foreign Trade Zones or Programs
  • Talent Availability and Cost Factors
  • Community Perception, Politics
  • Among Others
50+ PUBLIC DATABASES
75+ DUE DILIGENCE CHECKPOINTS
25+ PROPRIETARY DATABASES
15+ MEXICAN STATES
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+40 Years of Industrial Experience

Our boots-on-the-ground presence, strong institutional relationships, and decades of experience provide the local nuance and real-world context that transform data into confident, informed site selection decisions.

 

Our Experience Combined with Powerful Data

  • Comparison and selection of city and site for your operation or expansion

  • Quantitative & Qualitative data analysis and methodology

  • Insights from Boots on the Ground in 19 cities throughout Mexico.
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The Mexico Journey® Framework for Location Strategy

As part of our proprietary model for launching operations in Mexico, the site selection process is one part of the due diligence puzzle.

EXPLORE THE MEXICO JOURNEY®
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City Exploration: Compare Mexico's Top Industrial Hubs

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Monterrey Metroplex, Nuevo León
Monterrey Metroplex, Nuevo León

Population: 5,003,597

Active Population: 3,440,649 (68%)

Average Operator Salary: 12,600 pesos / month

IMMEX Companies: 766

International Airport: Yes

Distance to US Border: 139.13 miles

Closest Border Crossing: Laredo, Texas

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Saltillo Metroplex, Coahuila
Saltillo Metroplex, Coahuila

Population: 1,031,779

Active Population: 692,628 (67%)

Average Operator Salary: $12,300 pesos / month

IMMEX Companies: 219

International Airport: Yes, Monterrey

Distance to US Border: 186.41 miles

Closest Border Crossing: Laredo, Texas

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Chihuahua, Chihuahua
Chihuahua, Chihuahua

Population: 963,721

Active Population: 665,519 (69%)

Average Operator Salary: $12,000 pesos / month

IMMEX Companies: 89

International Airport: Yes

Distance to US Border: 237.36 miles

Closest Border Crossing: El Paso, Texas

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Hermosillo, Sonora
Hermosillo, Sonora

Population: 936,721

Active Population: 646,237 (68%)

Average Operator Salary: $11,700 pesos / month

IMMEX Companies: 89

International Airport: Yes

Distance to US Border: 175.23 miles

Closest Border Crossing: Nogales, Arizona

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Mexicali, Baja California
Mexicali, Baja California

Population: 1,049,792

Active Population: 734,081 (69%)

Average Operator Salary: $13,500 pesos / month

IMMEX Companies: 206

International Airport: Yes

Distance to US Border: 7,02 miles

Closest Border Crossing: Calexico, California

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Tijuana, Baja California
Tijuana, Baja California

Population: 1,922,523

Active Population: 1,359,876 (70%)

Average Operator Salary: $13,800 pesos / month

IMMEX Companies: 687

International Airport: Yes

Distance to US Border: 17.77 miles

Closest Border Crossing: San Diego, California

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Queretaro Metroplex, Queretaro
Queretaro Metroplex, Queretaro

Population: 1,597,941

Active Population: 1,118,559 (70%)

Average Operator Salary: $11,100 pesos / month

IMMEX Companies: 276

International Airport: Yes

Distance to US Border: 569.16 miles

Closest Border Crossing: Laredo, Texas

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San Luis Potosi Metroplex, San Luis Potosi
San Luis Potosi Metroplex, San Luis Potosi

Population: 1,639,658

Active Population: 1,117,280

Average Operator Salary: $11,400 pesos / month

IMMEX Companies: 173

International Airport: Yes

Distance to US Border: 450.5 miles

Closest Border Crossing: Laredo, Texas

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Silao, Guanajuato
Silao, Guanajuato

Population: 203,556

Active Population: 131,586 (64%)

Average Operator Salary: $10,800 pesos / month

IMMEX Companies: 82

International Airport: Yes

Distance to US Border: 543.7 miles

Closest Border Crossing: Laredo, Texas

Download Industry eBooks

Browse our industrial data reports and download for free.

See all ebooks
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COMING SOON

SITE SELECTION TOOL

Insights at the tip of your fingertips.
SiteSelector copy
Market Analysis-1
ANALYTICS
Regional location analytics including supply chain, labor, clients and other business strategy criteria.
Incentives
INCENTIVES
Navigation of economic development incentives, strategy for the approach and negotiation.
One Stop Shop
ONE-STOP-SHOP
Aligned with the industrial and corporate real estate strategy and constructibility analysis.
Network-1
NETWORK
Cross-border footprint analysis for production networks, including supply chain optimization and resilience.

Site Selection Methodology

1
FRAMING SESSIONDefine objectives and criteria, providing all important inputs to the model.
2
DATA ANALYSYSData-driven city evaluation process with full North American capabilities.
3
IDENTIFY TARGETSCreate a short-list of locations, approach local governments and validate specs.
4
SITE IDENTIFICATIONSite comparison presentation, site negotiations and incentive approvals.

 

Why Manufacturers Trust our Data

Real Wage Data vs. Public Averages

Public wage data (and thus AI) lags market reality. Our benchmarks are based on active hiring conditions, real offers, turnover trends, and wage inflation by region.
Active Project Intelligence Across +80 Sites We continuously support manufacturing projects across more than 80 industrial locations, giving us live insight into labor availability, incentives, lease negotiations, and ramp-up conditions.
Continuous Market Updates from Live Operations Our data evolves with real operations on the ground. We track shifts in wage pressure, infrastructure capacity, policy changes, and industrial demand in real time — not annually.
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