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Market Entry & Advisory

Navigate market challenges with the help of Prodensa's material experts.

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Implement Site Strategy

Identifying the optimal site and production network strategy in Mexico.

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Turnkey Operations Models

Leverage our 39+ years of experience and partner with us on your Mexico project.

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Our 5-step methodology to launch or expand your
operations in Mexico, and thrive in a booming market.
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Mónica Lugo

Institutional Relations Director

The Trade Negotiator and Policy Advisor

With extensive experience in international trade and institutional strategy, Mónica Lugo brings a unique public–private perspective to North America’s economic agenda.

Before joining Prodensa, she held senior roles within the Mexican government and participated in key trade negotiations, including the USMCA, CPTPP, the Pacific Alliance, and the Mexico–EU Free Trade Agreement, contributing to the USMCA ratification process and Mexico–U.S. relations.

As Institutional Relations Director at Prodensa, Mónica advises multinational companies on navigating trade frameworks, geopolitical shifts, and regulatory complexity, offering clear insight into how policy decisions impact business.

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Featured Events
Featured Events
  • MLB: Women Without Borders
  • Clúster de Electrodomésticos
  •  HSBC Annual Mexico Opportunities Forum 
  • Harvard Kennedy School
  • and more...
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Featured Magazines
Featured Magazines
  • El Financiero
  • Manufactura LATAM
  • The Logistics World
  • El CEO
  • El Norte
  • and more...
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Featured Media
Featured Media
  • CBC News
  • Meganoticias MX
  • El Financiero
  • MVS Noticias
  • El Heraldo de México
  • NTN24
  • N+ Foro
  • and more...

MÓNICA'S EXPERIENCE