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EXPANDING HORIZONS IN MEDTECH - A MARKET ENTRY STRATEGY SUCCESS STORY

Europe

Explore a case study that exemplifies our client's successful foray into Western Europe, showcasing the effectiveness of a well-crafted market entry strategy and the resilience in overcoming budget and time constraints.

OVERVIEW

In the ever-evolving landscape of MedTech, our client, an SME based in Eastern Europe, sought to capitalize on emerging opportunities in Western Europe through a strategic internationalization project. The client was majorly focusing on leveraging digital platforms to meet the changing needs of medical service access catalyzed by the pandemic.

SWOT Analysis

STRENGTHS
Client's expertise in MedTech, agility, and commitment to innovation.
WEAKNESSES
Limited budget and tight timeline for market entry.
OPPORTUNITIES
Growing demand for digital medical solutions in Western Europe.
THREATS
Intense competition and the need for confidential data in the research process in a very discrete market segment.

PROJECT STAGES

The Briefing Conducted by a seasoned marketing and e-commerce expert to align with the client's needs and international market nuances.
Research Utilized an in-depth approach, combining desktop research with Computer-Assisted Telephone Interviews (CATI) and Computer-Assisted Web Interviews (CAWI). Conducted 20+ CATI/CAVI interviews with key decision-makers in the target industry.
Delivery Produced a post-research market analysis and recommendations tailored to the client's preferences.
Market Entrance Strategy Delivery Developed a customized strategy framed to align with the client's preferred channels and budget capabilities.
Translation & Editing Ensured the research report was delivered in the client's native language, maintaining confidentiality.
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CHALLENGES & SOLUTIONS

Limited Budget & Time

Leveraged global internal team (market intelligence analysts, ec-ommerce specialists, industry experts) for the market analysis delivery and external partners within the medical industry to get access to the target audience for validating desktop research findings to ensure timely delivery.

Confidentiality Concerns

Addressed by deploying skilled interviewers with experience in handling sensitive information and ensuring secure data transmission.

Success

PROJECT OUTCOME

Crafted a comprehensive New Market Entry Strategy ready to be tested in the dynamic Western European market, based on the in-depth MedTech desktop and onsite market research. Successfully met the 8-week deadline, aligning with the client's urgent market entry requirements and limited budget.

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