Case Study: Despite Pandemic, Fast-Growing Electronics Company Secures Manufacturing Site in Mexico
The client, a fast-growing company in the electronic industry starting to implement its strategic manufacturing footprint in Mexico in late 2019, with a clear target operation date set of the 3rdquarter 2020. When COVID-19 hit first in China and later in North America, it was no longer possible to travel from China to Mexico to the industrial parks and evaluate the site in-person.
Despite the pandemic, the target date remained unchanged. Prodensa provided a local team with different capabilities acting as their own to ensure the project advanced according to the timeline. We understood the uncertainty- even anxiety- of making strategic decisions when it is not possible to be on-site to secure everything.
To advance the project according to the timeline, professional and social communication channels were used. Flexible working schedules bridged the gap between time zones. Communication and cultural understanding was facilitated through the experience of our team, including a Project Manager who ensured the correct coordination to stay on task.
Pictures and drawings are not enough to decide on a strategic manufacturing location, so the Prodensa team coordinated virtual tours including surrounding areas to transmit key points. The live video and interaction allowed to the client to get the “feeling” even from halfway across the globe.
Based on our 35 years of experience and having the client´s best interest in mind, Prodensa gained the trust and provided crucial information to guide a strategic decision. Our 35 years of experience permit us to know the ins and outs of the process, anticipate any challenges, and transmit the peace of mind to our clients, empowering their strategic decisions.
It’s a big commitment to sign a long-term leasing contract or buy an industrial building. In this case, the client was able to sign a leasing contract within 3 months from preliminary building search, virtual tours, comparison, negotiation, due diligence, and contractual work. The Prodensa team delivered a unique experience focused on efficiency and work quality, rivaled to many in-person visits we commonly see.
Prodensa is an advisory and project management firm serving the North American manufacturing market. Our partnership with Global Location Services provides the extensive site selection of the North American region. We will support our clients in finding the best site for their new venture.
Xu Yu, Executive Director
In her role as Executive Director, she leads the strategic efforts of Prodensa in China. Specialized in supply sourcing, site selection, and manufacturing footprint, Xu Yu is a beacon of the multicultural community that shapes our business.