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automotive-massive-recruitment-projects-in-mexico

Accelerating Workforce Ramp-up in Mexico's Automotive Sector

A Success Story: Exceeding Hiring Targets for OEM in Saltillo
PROJECT
Massive hiring campaign for new vehicle launch
WHAT WE DID
High-volume recruitment, labor market consulting, and brand-based attraction strategy
CLIENT
A global automotive leader with over 155,000 employees worldwide
TIMELINE
Three-week recruitment period coinciding with Easter holidays

A Case Study in Agility and Workforce Excellence

In early 2024, the automotive giabt faced a critical challenge: staffing 600 production operators in just three weeks to meet production needs for a newly-released model.

The project coincided with the Easter and Holy Week holidays—typically one of the toughest recruitment windows in Mexico’s labor market—adding complexity to the already ambitious goal.

The stakes were high. The plant’s ability to launch production on time depended entirely on rapidly securing qualified personnel without compromising their rigorous standards for safety, quality, and training.
Our Approach

The Prodensa HR Method for
High-Impact Recruitment

To meet and exceed their expectations, Prodensa HR designed and executed an agile recruitment
strategy combining market intelligence, brand positioning, and on-the-ground expertise.

Key elements of our solution included:

 

Intensive recruitment campaigns Simultaneous activation of digital platforms, local job fairs, and regional referral networks to generate immediate candidate flow.
Rigorous evaluation and selection A specialized team of recruiters conducted structured assessments to ensure candidates met all technical and behavioral requirements.
Labor market consulting Real-time analysis of wage trends, competing employers, and commuting patterns in Saltillo and surrounding regions.
Optimized mobility solutions Identification of high-potential labor pockets in nearby towns and proposal of new transportation routes to expand candidate reach.
Brand collaboration Leveraging the strong reputation of both client's and Prodensa’s employer brands, synonymous with stability and quality, to attract top talent.
Operational leadership and communication Clear coordination between the client's HR teams and Prodensa recruiters, ensuring rapid alignment and daily progress reporting.
Experience from similar projects Prior knowledge of peak-demand ramp-ups allowed for pre-activation of digital channels and community partnerships to spread awareness efficiently.

The Results

 

Our Target:

600 Hires in 3 Weeks

We Achieved:

670 Hires
 
(112% of goal completed)

 

Through disciplined execution and seamless collaboration, the client in Saltillo successfully integrated 670 qualified employees—70 more than planned—within the established timeframe. This achievement ensured uninterrupted production of the new model of automobile, maintaining the plant’s productivity and quality standards without delay.

The Results

Exceeding Expectations in Record Time

Quantitative Impact

  • 112% of hiring target achieved
  • 670 workers onboarded in 21 days
  • Zero production delays reported
  • Full compliance with client’s safety and training standards

Qualitative Impact

  • Strengthened client’s reputation as an employer of choice in Saltillo

  • Enhanced candidate experience through professional and transparent communication

  • Improved operational efficiency through data-driven recruitment and route optimization

  • Reinforced trust and long-term partnership between client and Prodensa HR

The Prodensa Way

Talent Solutions that Drive Manufacturing Success

This project showcases Prodensa HR’s ability to deliver speed, quality, and precision—even under the most demanding conditions.
By combining strategic planning, labor market intelligence, and on-site coordination, Prodensa helped our client exceed expectations and set a new benchmark for agile recruitment in Mexico’s automotive industry.

Need to Scale your Workforce Fast?

Let's talk about your project. Our team of 500+ recruiters, market intelligence specialists, and employer-branding experts is ready to take on your recruitment to the next level.
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