CASE STUDY:
Spreading a better perception
THE CLIENT
Spreading a better perception
THE CHALLENGE
Our client faced a storm of bad publicity as viral social media posts falsely alleged COVID-19 spread among its Monterrey, Mexico manufacturing plant employees.OUR SOLUTION
- Clear and effective communication strategy on social media.
- PR expertise.
THE CHALLENGE
The company was hit with, literally, viral stories. Posts through social media incorrectly claiming the spread of COVID-19 among its employees at their manufacturing plant in Monterrey, Mexico were being shared constantly. It was a bad publicity maelstrom.
CHALLENGES
- Relatively low budget for design, implementation and marketing
- 8-week time constraint for the whole project
- Website must match existing digital corporate identity
- Website should be deeply integrated into the HubSpot solution
- Design & development from scratch is not feasible
- Customer would like to be able to edit content and structure
- Website must be implemented in three languages
- Webdesign must match modern design standards
PRODENSA
OUR SOLUTION
Openness and clarity is always the way forward for a Public Relations crisis. We decided to manage this case through the ideas and leadership of our PR experts at PRODENSA.
Together with their team they developed the implementation of an efficient and clear communication strategy. Within 1 month, the social media credibility of the company was reinstated.
Thanks to a new fanpage, the team managed to create a renewed sense of pride for the employees.
An ongoing project that shows that even in the worst moments, we are capable of delivering successful turnarounds in the perception and social media buzz of our clients.
All is possible through dedicated and clear social & traditional media monitoring. Listen, think and make a great connection.
"When you head on out to the Moon, in very short order, and you get a chance to look back at the Earth, that horizon slowly curves around in upon himself, and all of sudden you are looking at something that is very strange, but yet is very, very familiar, because you are beginning to see the Earth evolve."
Gene CernanAstronaut, Apollo 17